A pure success story, Lisa Stricker’s (also known as Lenni) strife to promote her own creative brilliance and ultimate passion for original fashion, has definitely paid off. Born out of Lenni’s first project Lenni Vintage – which catered for all aspiring fashion queens who adored one-off pieces of re-crafted denim and eccentric vintage treasures, Lenni The Label, is testament to the possibility of a new, and authentic style in the fashion realm. With the shockingly favourable outcome of this project, Lenni was over-flooded with demands encouraging she expand her collection, with numerous Australian and International publications showcasing her obvious talent.
Determined to make her hobby a living, Lenni, having travelled to Paris to design a collection for a huge French Chain store, dedicated extensive time researching various fabrics, and garment construction, and eventually opened her own business in 2013.
Lenni The Label today symbolises a fashion attitude of wild spirit and rebellion, combined with a level of effortlessness, class and casualty, with many collections being redolent of the 70s style fashion; a dichotomy of comfort and allure. Divine items of the past Lenni The Label collections have included constellation/star-and-moon-print low-back dresses, studded waistcoats, gold embroidered velvet jackets, silk mini dresses and kimonos, lace maxi dresses, and flared bright pants. In addition, the label has incredible leather, suede and snake-print boots and one-off vintage beauties.
A small town girl, raised on the East Coast of Australia, Lenni was an ocean enthusiast as a teenager and constantly deconstructed clothes, tie-died, and made quirky dresses; displaying entrepreneurial qualities from the youthful age of 14. She was at the top of the fashion kingdom in these teen years, selling her hand-crafted clothes to her peers – with her discovery of her utter love for fashion, propelling her to travel all over the world and experience a diverse range of world cultures. Influenced by the traditional fashions of different regions, she developed her vision: to give girls and women the ability to create outfits that would instil in them unfathomable confidence, as well as edginess.
With a vast history of styling experience, Lenni has styled for TV personalities and artists including Jack River and Kita, as well as a myriad of well-known photographers, and she is always the foundational figure behind the Lenni The Label campaigns. An artistically and creatively driven individual, Lenni has attained the title of being a stylist, designer, and blogger (her website includes an extremely alternative and cool blog). Lenni’s wonderful collections never cease to impress her fans, with the distinctively intricate and groovy cuts and prints leading us to re-define the notion of fashion.
Check out the goodies at https://www.lenni-shop.com, follow all the new stock on Lenni The Label Facebook, and marvel at the fashion posts @lenni_thelabel on Instagram.